Iraq is quietly emerging as a significant growth market for the Fast-Moving Consumer Goods (FMCG) sector in the Middle East. While it may not dominate headlines like Saudi Arabia or the UAE, Iraq’s unique market dynamics are attracting renewed interest from major consumer brands and recruitment specialists. Why FMCG Companies…...
Trade Marketing: The Unsung Driver of Growth in a Margin-Pressured GCC Market
The consumer goods landscape in the GCC is undergoing a seismic shift. Price sensitivity is at an all-time high. Margins are under immense pressure. Retailers are leaning hard into promotions, private labels, and discounting models. Amid this disruption, Trade Marketing is emerging as the critical function that can either preserve…...