When I’m not screening resumes or prepping candidates for interviews, I’m often somewhere in the wings of a black box theatre, waiting for my cue.Turns out, the difference between the hiring world and the stage isn’t all that dramatic.Here’s what the last three years of balancing audition scripts and CVs…...
Iraq 2025: The Quiet Growth Story in FMCG Hiring
Iraq is quietly emerging as a significant growth market for the Fast-Moving Consumer Goods (FMCG) sector in the Middle East. While it may not dominate headlines like Saudi Arabia or the UAE, Iraq’s unique market dynamics are attracting renewed interest from major consumer brands and recruitment specialists. Why FMCG Companies…...
Trade Marketing: The Unsung Driver of Growth in a Margin-Pressured GCC Market
The consumer goods landscape in the GCC is undergoing a seismic shift. Price sensitivity is at an all-time high. Margins are under immense pressure. Retailers are leaning hard into promotions, private labels, and discounting models. Amid this disruption, Trade Marketing is emerging as the critical function that can either preserve…...
Hiring for FMCG in the GCC? Here’s What Top Brands Get Right
By Jasim Altaf The FMCG hiring landscape in the GCC is transforming rapidly. With market dynamics evolving in countries like Saudi Arabia, UAE, Oman, and Qatar, top consumer brands are taking a strategic approach to talent acquisition—because in today’s competitive environment, hiring the right people is directly tied to business…...