Job Description
Our Client: A well-established and respected organization in the food sector is looking for a Category Manager.
Your Role: Will be responsible for developing a comprehensive marketing strategy and agenda aimed at fostering long-term category growth and increasing market share profitably across various channels. This role entails close collaboration with trade marketing, sales, and farm operations to ensure effective execution of marketing activities. Develop category brand marketing strategies, annual plans, and calendars, manage the brand portfolio, advocate for new product developments, and align with stakeholders. Implement marketing campaigns across digital, ATL, and BTL channels, create consumer activations, measure ROI, and collaborate with agencies for strategy execution. Budgeting and reporting tasks include tracking the CMI budget, preparing reports for various meetings, developing and delivering the annual marketing plan, and conducting monthly gap analysis to devise plans to cover gaps.
Must Have: 6+ years of FMCG food sales & marketing working experience in the UAE/GCC. An intricate understanding of regional dynamics, macroeconomics, e-commerce, modern trade, and traditional trade channel dynamics with a proven track record of achieving category targets. Excellent communication & negotiation skills. Innovative Thinking and multi-cultural understanding. Strong leadership & organization skills and budget management.
Managing expectations: “At Mindfield, we strive for exceptional results, and we achieve this by understanding the needs of both our clients and candidates. We ask that you take note of our “must-haves” to ensure a successful application process. We look forward to building a long-term relationship with you. Mindfield – making a difference.”