Iraq is quietly emerging as a significant growth market for the Fast-Moving Consumer Goods (FMCG) sector in the Middle East. While it may not dominate headlines like Saudi Arabia or the UAE, Iraq’s unique market dynamics are attracting renewed interest from major consumer brands and recruitment specialists. Why FMCG Companies…...

The consumer goods landscape in the GCC is undergoing a seismic shift. Price sensitivity is at an all-time high. Margins are under immense pressure. Retailers are leaning hard into promotions, private labels, and discounting models. Amid this disruption, Trade Marketing is emerging as the critical function that can either preserve…...

By Jasim Altaf The FMCG hiring landscape in the GCC is transforming rapidly. With market dynamics evolving in countries like Saudi Arabia, UAE, Oman, and Qatar, top consumer brands are taking a strategic approach to talent acquisition—because in today’s competitive environment, hiring the right people is directly tied to business…...

Best Practices to Attract and Retain Top Talent in SMEs -Authored by Anjali Samuel, Managing Partner – Mindfield Resources SMEs account for the majority of businesses worldwide and are important contributors to job creation and global economic development. They represent about 90% of businesses and more than 50% of employment…...

Gender Diversity Within the Construction Sector -Authored by Anjali Samuel, Managing Partner – Mindfield Resources In the last 10+ years, there has been a significant social change and societal development in the Middle East. The changing mindset and growing acceptance of women's rights have undoubtedly raised the percentage of women…...

In response to the current COVID-19 (Coronavirus) outbreak, many companies are requiring some or all of their employees to work from home. While working remotely does provide some advantages such as saving time and money by eliminating commuting, it can also increase stress levels. For many, this is an unexpected…...

The coronavirus outbreak has triggered an accelerated trial run for remote work at a previously unthinkable scale. What we learn in the next few months could help shape the future of work and drive innovation across a range of business functions and industries. However, while much of the focus has…...

Diversity! Diversity! Diversity!... Partnering a myriad of multinationals, large regional players across the Middle East and Africa region provides for very interesting insights and questions that should be asked and answered. …Do we realise the impact of NOT seeding diversity of thought and perspective in our building blocks? …Do we…...

Nigeria as experienced by us… After many years of having put off travel to Africa, due to work exigencies true or assumed … we finally nailed down a date to travel to Lagos in February of 2018. It had been nearly ten years since my first placement with PepsiCo in…...

As the year draws towards a close I was thinking about the waves and the troughs of the diverse markets that we oversee. The dizzying pace of change, numerous factors coming at one with lightening speed ...and it came to me that through all this one thing that stood out…...