Job Description
Our Client
Our client is a well-established regional consumer goods business with a strong portfolio of household brands across the Middle East and international markets.
The company is looking for an experienced Sales & Market Development Manager to develop and grow its business presence across the Syrian market.
Role Overview
The Sales & Market Development Manager will be responsible for developing and growing the business across Syria by establishing and managing distribution and trade partnerships, expanding geographic and channel coverage, and driving sustainable primary and secondary sales. The role requires a hands-on commercial professional with strong knowledge of the Syrian FMCG market, route-to-market, distributor and wholesale networks, pricing, competition, and trade execution.
Key Responsibilities
- Develop the business across Syria by building distribution, increasing product availability, expanding geographic coverage, and driving primary and secondary sales.
- Identify, evaluate, appoint, and manage distributors, wholesalers, and channel partners with clear sales, coverage, inventory, and performance expectations.
- Develop and execute the route-to-market across traditional trade, wholesale, key accounts, modern trade, and other relevant channels.
- Build relationships with key distributors, wholesalers, retailers, and trade partners while identifying new customers, territories, channels, and commercial opportunities.
- Establish competitive pricing, distributor and trade margins, product assortment, trade terms, and promotional plans appropriate for the market.
- Monitor competition, consumer demand, pricing, channel developments, and market conditions while providing regular sales forecasts and market intelligence.
- Work closely with supply chain, marketing, finance, and regulatory teams to ensure product availability, effective trade execution, and sustainable business growth.
Must-Have
- 8- 12 years of FMCG sales, business development, or market development experience, with substantial responsibility for developing and growing markets or territories.
- Proven experience working in or directly managing the Syrian FMCG market, with current knowledge of its distributors, wholesalers, retailers, channels, and commercial dynamics.
- Demonstrated experience in appointing and managing distributors, building distribution networks, opening new territories, and expanding outlet coverage.
- Strong route-to-market experience across traditional trade, wholesale, distributors, key accounts, and modern trade, with responsibility for primary and secondary sales.
- Strong commercial capability across pricing, margins, trade terms, forecasting, negotiations, distributor performance, and market intelligence.
- A hands-on, sales-led profile with the ability to independently develop a market, build trade relationships, and deliver measurable commercial growth.
- Fluent Arabic and good professional English, with the ability to travel extensively across Syria as required.
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5–7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.