Job Description
Our Client
Our client is a privately owned Saudi consumer technology business with an established national distribution platform, retail and eCommerce operations, and a growing portfolio of owned brands. The company represents leading international device brands across Saudi Arabia and is now building the marketing capability required to support its next phase of growth.
Role Overview
This is a build mandate, not a conventional campaign or communications role. Reporting to senior commercial leadership, you will establish the marketing function and shape how the business understands consumers, selects categories, develops products, and builds brands.
You will strengthen the performance of principal brands while creating a repeatable growth engine for the company’s owned-brand portfolio. This means taking opportunities from consumer insight and category selection through product development, pricing, positioning, packaging, launch, distribution, and commercial scale.
Working across sales, distribution, retail, eCommerce, finance, procurement, external manufacturers, and agency partners, you will create the operating rhythm for marketing and ensure decisions translate into measurable revenue, margin, market share, and brand value.
Key Responsibilities
- Build the marketing organisation, capabilities, processes, agency model, and performance framework from the ground up
- Define consumer, category, and portfolio strategy across principal and owned brands
- Identify market gaps and translate consumer insights into commercially viable product and brand opportunities
- Lead product development with external manufacturers from concept and specification through to commercial launch
- Shape pricing, assortment, positioning, packaging, and go-to-market strategies
- Build consumer demand across distribution, retail, eCommerce, and key-account channels
- Strengthen the use of consumer, customer, and market data to support commercial decision-making
- Drive the development and growth of owned brands while strengthening the performance of international principal brands
- Manage marketing investment with clear accountability for return, revenue growth, margin, and profitability
- Partner closely with sales and commercial teams to ensure strong execution across channels
- Build and develop a capable marketing team and establish clear accountability and performance standards
- Influence senior stakeholders and drive change within an entrepreneurial, owner-led environment
Must-Have
- Strong foundation in brand and category marketing within a recognised blue-chip consumer business
- Subsequent experience within a regional, local, entrepreneurial, or owner-led organisation where you personally built or materially transformed a brand
- Clear evidence of owning the complete journey from consumer insight through product development, pricing, launch, distribution, and scale
- Meaningful P&L, revenue, gross margin, or category-commercial accountability
- Experience working across distribution, wholesale, retail, key accounts, and eCommerce
- Exposure to private label, owned brands, contract manufacturing, or external product-development partners
- Saudi Arabia or wider GCC market experience with a practical understanding of local consumers and channel dynamics
- Proven ability to build teams, processes, and marketing capabilities without relying on extensive multinational infrastructure
- Strong commercial mindset with the ability to connect marketing decisions to measurable business outcomes
- Hands-on leadership style with the confidence to make decisions with imperfect information and influence commercially driven stakeholders
The Profile That Will Stand Out
You learned disciplined brand and category marketing within a strong consumer organisation but did not remain dependent on multinational systems and infrastructure.
You subsequently moved closer to the market, operated with greater ownership and fewer resources, and demonstrated that you could identify an opportunity, turn it into a product, build that product into a brand, and scale that brand into a commercially successful business.
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.