Job Description
Our Client
Our client is a well-established regional player in the consumer goods space, with a strong footprint across the Middle East and a growing presence in Saudi Arabia. As part of a broader localization and growth agenda, the business is strengthening its commercial organisation with a focus on building high-performing Saudi leadership within its sales teams.
Role Overview
The Regional Sales Manager will take full ownership of the Western Region, driving sales performance, distributor effectiveness, and on-ground execution. This role is critical in strengthening market presence, improving route-to-market efficiency, and leading front-line teams to deliver consistent, sustainable growth across channels.
Key Responsibilities
- Own and deliver regional sales targets across all assigned channels
- Lead, manage, and develop a team of sales supervisors and field sales representatives
- Drive distributor performance, ensuring alignment on targets, coverage, and execution standards
- Strengthen route-to-market efficiency to improve coverage and productivity
- Monitor and enhance in-store execution, visibility, and product availability
- Build strong relationships with key trade partners and customers in the region
- Track sales performance, identify gaps, and implement corrective action plans
- Ensure disciplined reporting, forecasting, and alignment with head office
- Support Saudization efforts by building a strong Saudi-led sales culture on the ground
Must-Have
- Preference for Saudi nationals in line with Saudization requirements
- 6–10+ years of experience in FMCG or similar high-volume distribution environments
- Proven experience managing a region and leading field sales teams
- Strong understanding of distribution models and route-to-market in KSA
- Experience working closely with distributors and trade channels
- Hands-on, field-oriented approach with strong execution focus
- Strong commercial mindset with ownership of targets and results
- Based in or willing to relocate to the Western Region
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.