Job Description
Our Client
A well-established and respected organization operating across FMCG, food manufacturing and distribution, with a strong footprint in Saudi Arabia and growing ambitions across export markets. The business is investing in scale, systems and leadership to build a best-in-class B2B commercial engine.
Your Role
This is a pivotal leadership mandate for a commercially driven operator who can own, scale and professionalise the B2B sales vertical across Saudi Arabia and export markets.
As Vice President – B2B Sales, you will lead a cross-functional team spanning sales, key account management and commercial operations. You will be accountable for sustainable revenue growth, margin protection and the development of long-term strategic partnerships across industrials, HORECA, manufacturing, distributors and government channels.
If you know how to sell at scale into complex B2B environments — and understand how to do it in Saudi — this role offers real scope to shape strategy and leave a lasting mark.
B2B Growth Ownership
- Own the national B2B revenue agenda across wholesale, institutional, industrial and alternative channels.
- Design and execute go-to-market strategies aligned with volume, margin and customer profitability objectives.
Strategic Account Management
- Lead and deepen partnerships with major B2B clients, including distributors, manufacturing customers, foodservice groups and government entities.
- Ensure best-in-class key account planning, pricing discipline and service execution.
Team Leadership & Enablement
- Build, mentor and scale a high-impact B2B sales and account management organization.
- Embed a performance-led culture with clear KPIs, commercial discipline and accountability.
Channel Development & Penetration
- Drive channel segmentation strategies and develop tailored approaches for emerging B2B verticals.
- Ensure pricing logic, rebate structures and credit policies are fit for purpose across channels.
Forecasting, Reporting & Margin Control
- Partner with Finance and Operations to improve demand forecasting, working capital cycles and margin protection.
- Monitor pipelines, conversion ratios, churn and customer profitability.
Cross-Functional Leadership
- Act as the commercial voice in S&OP, new product development, packaging and pricing forums.
- Work closely with supply chain, production, finance and marketing to ensure seamless execution.
Must-Have
- 15+ years of B2B commercial experience within FMCG, food, ingredients, foodservice or manufacturing sectors.
- Proven track record leading national-level B2B teams and delivering sustained revenue and margin growth.
- Strong experience in contract negotiation, tendering, pricing strategy and long-term B2B account management.
- Deep understanding of channel development, institutional sales and commercial operations.
- Strong leadership presence with solid analytical and financial acumen.
- Bachelor’s degree required; MBA preferred.
- Saudi National (mandatory), in line with Saudization requirements and strategic alignment.
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5–7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.