Job Description
Our Client
A leading FMCG organization in Saudi Arabia with a strong footprint across key consumer categories. The business operates across modern trade, traditional trade, and e-commerce channels, and continues to invest in brand growth, innovation, and consumer-led strategies to strengthen market leadership in the Kingdom.
Role Overview
Lead the consumer and market insights agenda for Saudi Arabia. The role will be responsible for understanding Saudi shopper behavior, tracking market dynamics, and translating data into clear recommendations that support brand strategy, innovation, pricing, and go-to-market decisions.
This position will work closely with Marketing, Sales, Category, and Leadership teams to ensure that business decisions are driven by robust research and actionable insights. The role will also manage external research agencies and oversee both qualitative and quantitative research initiatives, with strong exposure to syndicated data and competitive market intelligence.
Key Responsibilities
- Own the consumer and market insights strategy for the Saudi business, ensuring insights are aligned with commercial priorities
- Lead qualitative and quantitative research projects including focus groups, in-depth interviews, concept testing, U&A studies, and shopper research
- Track Saudi market dynamics including competitive benchmarking, category trends, pricing sensitivity, promotion effectiveness, and shopper missions
- Support strategic decision-making for key periods such as Ramadan, Hajj, and seasonal peak trading cycles, ensuring insights reflect local consumer behaviour
- Utilize syndicated tools and data sources (e.g., Nielsen, POS, retail audit, market share reports) to identify growth opportunities
- Partner with marketing teams to evaluate campaign performance, strengthen brand positioning, and refine consumer communication strategies
- Provide insights support for innovation pipelines including new product development, packaging, and proposition testing
- Manage relationships with research agencies and ensure research quality, speed, and relevance to Saudi market needs
- Deliver high-impact presentations and insight summaries to senior stakeholders, translating data into clear commercial recommendations
Your Profile
- 8+ years of experience in Marketing Research, Consumer Insights, Market Intelligence, or related functions within FMCG
- Strong understanding of Saudi consumer behaviour, market dynamics, and shopper trends across modern and traditional trade
- Hands-on experience in both qualitative and quantitative research methodologies
- Experience working with syndicated market data (e.g., Nielsen, POS data, retail audit, market share reports)
- Strong analytical capability with the ability to simplify complex insights into actionable business recommendations
- Strong stakeholder management skills and confidence presenting to senior leadership
- Bachelor’s degree in Marketing, Business, Statistics, or related discipline (Master’s preferred)
- Due to Saudization and requirements, this role is open to Saudi Nationals only.
Next Steps
- Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.