Job Description
Our Client
A growing international FMCG food business is expanding aggressively across the United States and is looking for a commercially driven Sales Manager to lead growth across the East Coast region. The business is focused on strengthening distributor partnerships, expanding retail presence, and accelerating market penetration across mainstream, ethnic, wholesale, and e-commerce channels. Because apparently managing hundreds of SKUs across multiple states is now considered a normal adult profession.
Your Role
As Sales Manager – East Coast, you will be responsible for driving sales growth, managing distributor relationships, and expanding channel presence across the region. You will work closely with retail partners, distributors, and internal teams to improve execution, increase product availability, and strengthen brand visibility in key markets.
Responsibilities
- Drive sales performance across the East Coast region and deliver revenue, volume, and market share targets
- Manage distributor relationships and support expansion across retail, wholesale, and ethnic trade channels
- Execute route-to-market strategies to improve product availability and in-store visibility across assigned territories
- Support new product launches, promotional activities, and pricing alignment across key accounts
- Build strong relationships with retailers, distributors, and regional trade partners to strengthen market penetration
- Monitor competitor activity, pricing trends, and customer dynamics to identify growth opportunities
- Coordinate with supply chain and demand planning teams to ensure smooth inventory flow and distribution execution
- Prepare sales forecasts, market updates, and performance reports while supporting distributor sales teams on execution standards
Must-Have
- Bachelor’s degree in Business Administration, Marketing, or a related field
- Minimum 5 to 7 years of experience in FMCG sales, distributor management, or regional sales roles
- Strong experience within the US FMCG market, preferably on the East Coast
- Proven track record of driving sales growth across distributor-led and retail environments
- Experience handling key accounts, distributors, and multi-state territories
- Strong understanding of mainstream retail, ethnic trade, wholesale, and e-commerce channels
- Strong negotiation, relationship management, and commercial execution skills
- Experience in trade promotions, pricing, and route-to-market execution
- Ability to work in a fast-paced and growth-oriented business environment
- Strong analytical, forecasting, and reporting capabilities
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.