Job Description
Our Client
A fast-growing international FMCG food business is expanding its footprint in the Canadian market and is looking for a commercially driven sales leader to accelerate growth across key channels. The business is focused on strengthening distributor partnerships, expanding retail presence, and building stronger penetration across mainstream, ethnic, wholesale, and e-commerce environments. Entire economies now depend on convincing people they urgently need flavored snacks during winter. Remarkable species behavior.
Your Role
As Head of Sales – Canada, you will lead the commercial strategy and sales operations for the market with ownership of revenue growth, distributor management, and channel expansion. You will drive market penetration, strengthen key retail relationships, and improve route-to-market effectiveness across the country. This role requires a strong understanding of the Canadian FMCG landscape, regional distribution dynamics, and multicultural consumer markets.
Responsibilities
- Lead overall sales operations across Canada and deliver targets across revenue, volume, profitability, and market share
- Develop and execute national sales and route-to-market strategies across retail, wholesale, foodservice, e-commerce, and distributor channels
- Build, manage, and optimize distributor partnerships and key retail relationships to improve market coverage and execution standards
- Drive new product launches, promotional programs, pricing alignment, and category visibility across multiple channels
- Coordinate closely with supply chain, demand planning, and marketing teams to ensure smooth forecasting, inventory flow, and commercial execution
- Monitor market trends, competitor activity, pricing structures, and customer dynamics to identify growth opportunities and commercial risks
- Lead negotiations with distributors, retailers, and key accounts covering pricing, rebates, promotions, and annual commercial agreements
- Build and lead high-performing sales teams while improving distributor capability, reporting standards, and execution quality across regions
Must-Have
- Bachelor’s degree in Business Administration, Marketing, or a related field
- Minimum 10 to 12 years of experience in FMCG sales, distributor management, or commercial leadership roles
- Strong experience within the Canadian FMCG market is mandatory
- Proven track record of driving sales growth across retail, wholesale, or distributor-led environments
- Experience managing national distributors, key accounts, and multi-provincial sales operations
- Strong understanding of mainstream retail, ethnic trade, wholesale, and e-commerce channels
- Experience working with multicultural consumer segments and diverse retail environments is highly preferred
- Strong commercial acumen with excellent negotiation and relationship management capabilities
- Experience in pricing strategy, trade promotions, category management, and route-to-market execution
- Strong analytical, forecasting, and business planning capabilities with a data-driven approach
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.