Job Description
Our Client
A trusted and well-established FMCG business with real scale across the GCC. This is a brand with reach, relevance and ambition — operating in a structured, stakeholder-rich environment, but hungry for sharper brand thinking, stronger storytelling and brand-led growth.
Your Role
This role is for the marketer who builds brands people feel, not just campaigns people scroll past.
You will lead brand strategy, creative direction and integrated campaigns across the GCC — shaping how the brand shows up, what it stands for, and why it wins. You’ll sit at the intersection of emotion and measurement: big ideas backed by commercial logic, storytelling that actually moves penetration, velocity and margin.
If you love brand work but still believe in KPIs (bless you), this role will feel like home.
Brand Strategy & Positioning
- Own the brand strategy end-to-end: positioning, messaging, audience definition and a clearly differentiated “why us.”
- Translate strategy into execution that markets and teams can actually repeat, sell and scale.
Creative Direction & Storytelling
- Lead development of brand campaigns — digital-first, but omnichannel smart.
- Shape the creative brief, storytelling arc and output across agencies and partners.
Brand Consistency Across Touchpoints
- Protect and evolve brand identity: guidelines, look & feel, packaging, visual assets and tone of voice.
- Work cross-functionally to ensure the brand experience stays consistent across channels and markets.
Insights & Brand Health
- Track brand KPIs including awareness, consideration, preference and sentiment.
- Connect brand signals to commercial outcomes — not vanity metrics.
Brand Leadership with P&L Awareness
- Build brand plans that drive incremental growth, with clear hypotheses and measurement.
- Partner with Sales and Finance on price-pack architecture, promotion mechanics and innovation priorities that protect margin.
- Run post-campaign and post-launch reviews focused on what moved sales and mix — and what gets killed next.
What Success Looks Like (First 6–12 Months)
- A simple, sharp brand strategy executed consistently across UAE and the wider GCC.
- Measurable brand-driven growth: stronger penetration and velocity, better shelf and PDP conversion, and clearer campaign-to-sales linkage.
- Healthier gross margins through smarter price-pack decisions and tighter promo discipline.
- Launches that land — with distribution, rate of sale and repeat, not just “nice ideas.”
- A tight weekly brand operating cadence: briefs, approvals, creative pipeline, agency output and reporting.
Must-Have
- 7–10 years’ experience in brand marketing; FMCG experience is essential, GCC exposure strongly preferred.
- Proven track record building brand platforms and campaigns — not just promotions.
- Comfortable operating in structured, stakeholder-heavy environments; able to influence without drama.
- Strong digital fluency across paid, organic, content formats and creator ecosystems (hands-on buying not required, but you understand performance signals and creative testing).
The Hip-Pocket Stuff (That Actually Matters)
- Taste + strategy: you know what good looks like, and why it works.
- Deep consumer empathy: you turn insight into emotionally sticky ideas.
- Speed with standards: you move fast without lowering the bar.
- Low ego, high ownership: outcomes matter more than credit.
- Clarity under pressure: you simplify complexity for senior stakeholders.
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5–7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.