Job Description
Our Client
A leading FMCG player with a long-standing market presence, now in the midst of an ambitious transformation, modernizing operations, investing in smart manufacturing and analytics, and building a future-ready, insight-led business to drive regional growth.
Role Overview
- Operate at the front line of consumer and customer understanding, shaping decisions across product concepts, positioning, communication, and in-store execution.
- Lead initiatives across the full research spectrum including U&A, brand health tracking, concept testing, satisfaction and NPS studies, and competitive intelligence.
- Translate insights into tangible business actions, directly influencing marketing plans, innovation pipelines, and channel strategies rather than producing static reports.
- Champion a more insight-led culture, partnering closely with senior marketing and commercial leaders to embed data-driven decision-making across the organization.
Key Responsibilities
- Support the development of marketing strategies and annual plans by analyzing consumer behavior, segmentation and market dynamics, and providing data‑based recommendations.
- Design and execute quantitative and qualitative research projects, managing internal and external stakeholders and ensuring methodological rigor.
- Analyze consumer and customer data from surveys, sales performance and other sources to uncover drivers, barriers and opportunities for brands and categories.
- Run customer satisfaction and NPS programs, from survey design and deployment through to analysis and improvement recommendations.
- Track brand health and market share, producing regular dashboards and insight reports that inform portfolio and communication decisions.
- Monitor competitor activities, including campaigns, pricing and innovation, and provide clear implications and response options.
- Support post‑campaign and post‑initiative evaluations, translating performance data into learnings and recommendations for future activities.
- Ensure research quality, documentation and SOP compliance; maintain organized databases and archives.
Must Have:
- Bachelor’s degree in Marketing, Business, Psychology, Statistics or a related field.
- For Senior: 3–5 years’ experience; for Analyst: 1–3 years’ experience in market research, consumer insights or related roles, ideally in FMCG or research agencies.
- Hands‑on experience with both quantitative and qualitative research, including questionnaire design, field management and analysis.
- Strong analytical skills and proficiency with Excel; exposure to analytical or visualization tools (e.g., SPSS, Power BI or similar) is a plus.
- Ability to turn data into clear, compelling stories and practical recommendations for marketing and commercial stakeholders.
- Curiosity about consumers and markets, with a proactive attitude to spotting trends and proposing research.
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5–7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.