Job Description
Our Client
A top-tier multinational company operating across key markets, recognized for its strong brand portfolio, operational excellence, and sustained commercial performance. With a well-established presence in the FMCG sector, the organization continues to invest in strengthening its route-to-market capabilities.
Role Overview
To lead regional sales and distribution performance across assigned territories. The role is responsible for driving revenue growth, strengthening distributor operations, and ensuring high standards of in-market execution.
This position requires a hands-on commercial professional with strong distributor management experience, deep knowledge of route-to-market structures, and the ability to translate strategy into measurable market results.
Key Responsibilities
- Deliver sales, revenue, and market share targets across the assigned region.
- Lead and manage distributor performance, ensuring effective coverage, stock availability, and disciplined execution.
- Strengthen Route-to-Market (RTM) structures to optimize coverage models, sales force productivity, and outlet servicing efficiency.
- Drive numeric distribution growth and improve penetration across traditional retail outlets and wholesalers.
- Ensure excellence in execution including product availability, visibility standards, pricing compliance, and promotional rollouts.
- Identify commercial opportunities through market analysis, competitor tracking, and customer insights.
- Develop regional business plans aligned with national growth priorities and channel strategy.
- Collaborate with Trade Marketing to execute in-market activations and category growth initiatives.
- Partner closely with Supply Chain to minimize stock gaps and improve inventory planning at distributor level.
- Monitor performance metrics and implement corrective action plans to close sales or execution gaps.
- Prepare regular business reviews, forecasting updates, and performance dashboards for leadership reporting.
Your Profile
- Bachelor’s degree in Business Administration, Marketing, or related discipline.
- 8+ years of FMCG commercial experience with strong exposure to Traditional Trade operations.
- Proven track record in distributor management and territory leadership.
- Strong understanding of RTM design, channel segmentation, and field execution fundamentals.
- Commercially astute with solid analytical and financial understanding.
- Strong negotiation, stakeholder management, and influencing skills.
- Ability to operate in a fast-paced, performance-driven environment with high accountability.
- Experience managing regional sales teams or distributor sales forces is advantageous.
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.