Job Description
Our Client
A growing international FMCG food business is expanding its footprint in the United Kingdom market and is looking for a commercially driven sales leader to accelerate growth. The business operates across retail, wholesale, e-commerce, and foodservice channels, with a strong focus on market expansion, distributor partnerships, and brand visibility.
Your Role
As Head of Sales – UK, you will lead the commercial strategy and sales operations for the market, with full ownership of revenue growth, distributor management, and channel expansion. You will drive route-to-market effectiveness, strengthen customer relationships, and improve overall market penetration across key channels. The eternal corporate quest: make products appear in more stores faster than competitors can discount theirs.
Responsibilities
- Lead overall sales operations in the UK market and deliver targets across revenue, volume, profitability, and market share
- Develop and execute commercial and route-to-market strategies across retail, wholesale, e-commerce, and B2B channels
- Appoint, manage, and grow distributor networks while improving product availability and execution standards
- Drive new product launches, promotional activities, pricing alignment, and in-store visibility across channels
- Coordinate with supply chain and demand planning teams to ensure efficient forecasting, inventory flow, and distribution operations
- Monitor market trends, competitor activity, pricing structures, and customer dynamics to identify growth opportunities
- Lead trade negotiations with distributors and key accounts including rebates, promotions, pricing agreements, and commercial terms
- Build strong relationships with retailers, distributors, and trade partners while supporting and training distributor sales teams
Must-Have
- Bachelor’s degree in Business Administration, Marketing, or a related field
- Minimum 12+ years of experience in FMCG sales, export sales, or general trade leadership roles
- Strong experience within the UK FMCG market is mandatory
- Proven track record of achieving or exceeding sales and business growth targets
- Experience managing distributors and key retail accounts across multiple channels
- Strong understanding of modern trade, wholesale, ethnic trade, and e-commerce environments
- Strong commercial acumen with excellent negotiation and relationship management skills
- Experience in trade marketing, pricing strategy, and route-to-market execution
- Ability to thrive in a fast-paced and growth-focused business environment
- Strong analytical, forecasting, and business planning capabilities
Next Steps
Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.