Zonal Sales Manager

Our Client
An established organization in the FMCG sector is seeking an experienced Zonal Sales Manager to drive sales growth, strengthen distribution effectiveness and lead commercial operations in Saudi Arabia.

Your Role
This is a senior sales leadership opportunity for a commercially driven professional with strong expertise in FMCG distribution, traditional trade and route-to-market execution.

Key Responsibilities

• Deliver revenue, volume, profitability and market share objectives across the region.
• Drive numeric and weighted distribution while improving active outlet productivity, SKU penetration and sales per route.
• Improve route efficiency through effective territory planning, productive call rates, strike rates and salesforce deployment.
• Strengthen relationships with distributors, wholesalers, retailers and key customers.
• Ensure strong in-market execution, including product availability, merchandising, promotional compliance and successful new product introductions.
• Improve stock management, reducing stock-outs, returns, damaged inventory and expiries.
• Use sales analytics, forecasting and field intelligence to identify gaps, improve execution and make informed commercial decisions.
• Work closely with Supply Chain, Finance, Marketing and other functions to ensure consistent business performance.

Must Have

• 12 to 15 years of progressive experience in FMCG sales and distribution.
• At least 5 years of experience leading sales managers and regional or field sales teams.
• Proven expertise in traditional trade, distribution management, territory planning and route-to-market execution.
• Demonstrated success in expanding distribution while improving outlet productivity, salesforce effectiveness and profitable growth.
• Strong commercial understanding of gross margins, trade spend, operating costs, credit management and receivables.
• Experience managing large field sales operations with multiple territories, routes and customer segments.
• Ability to analyse sales performance, forecast demand and translate commercial data into practical field actions.
• Strong leadership, negotiation and stakeholder management capabilities.

Next Steps
If this opportunity matches your experience and ambitions, please upload your resume through our application system. Our team will review your profile and contact shortlisted candidates within 5–7 working days. Due to high application volumes, we can only respond to shortlisted profiles.