Business Manager

Our Client

Our client is a leading regional food manufacturing and distribution group with an established presence across Iraq and a diverse consumer product portfolio.

The company is launching a new Health & Nutrition business unit following a distribution partnership with an international European brand.

We are looking for an experienced Business Manager – Health & Nutrition to establish the business, lead its market entry and drive sustainable commercial growth across Iraq.

Your Role

You will take end-to-end ownership of the Health & Nutrition business, covering strategy, P&L, brand launch, market development and commercial performance.

This is a business-building mandate requiring a commercially driven leader who can translate market opportunities into a practical go-to-market strategy, establish distribution and develop the portfolio into a profitable business.

Based in Baghdad, with travel across Iraq, you will work closely with existing Sales and Distribution teams, Marketing, Supply Chain and Finance to deliver business objectives.

Key Responsibilities

• Develop and execute the Health & Nutrition business strategy, with full accountability for revenue, volume, margins and profitability.
• Lead the launch of the international nutrition brand in Iraq, including market entry, positioning and commercial execution.
• Develop channel strategies, route-to-market plans and distribution coverage across relevant customer segments.
• Identify and develop key-account relationships and new commercial opportunities.
• Manage portfolio introduction, product mix, pricing and promotional investments to deliver sustainable growth.
• Prepare annual business plans, budgets, sales forecasts and commercial performance targets.
• Work closely with Sales and Distribution teams to drive market penetration, customer acquisition and execution.
• Coordinate with Marketing, Supply Chain and Finance to ensure product availability, effective launches and commercial alignment.
• Monitor sales, inventory, margins, distribution and overall business performance, implementing corrective actions where required.
• Identify opportunities for portfolio expansion, new channels and long-term business development.

Must-Have

• Proven experience launching and building a new business, brand or commercial category, with measurable results.
• Demonstrated P&L ownership, including revenue, budgets, margins and profitability.
• Strong commercial leadership experience within FMCG, nutrition, consumer healthcare or related consumer categories.
• Direct health and nutrition industry experience is advantageous but not mandatory.
• Strong understanding of market entry, distribution, route-to-market development and channel expansion.
• Experience developing key accounts, managing pricing and driving profitable commercial growth.
• Ability to deliver results through shared Sales, Marketing and Distribution teams.
• Strong business planning, analytical, negotiation and stakeholder-management skills.
• Fluent English is mandatory.
• Willingness to be based in Baghdad and travel across Iraq.
• Arabic language skills and previous Iraq-market experience are advantageous but not mandatory.

We are looking for a business builder who has successfully taken a new brand or category to market and can demonstrate the commercial results achieved.

Next Steps

Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5–7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.