This is a key Management position responsible for the strategy & overall direction of brands. The role will involve developing, planning & Implementing a comprehensive marketing strategy for the key categories that command significant market share as well are key drivers of revenue and growth for the organization. Responsible to generate revenue through successful marketing using market research, boosting innovation, product development, R&D, pricing, product marketing, corporate communications, and advertising. Develop a strategy to ensure vertical and horizontal alignment. Identify market segments, opportunities to increase market share and sales volumes. Lead selected innovation projects with brand teams to venture into new brands, new categories. Lead the innovation process and all aspects of R&d activities in terms of product packaging, recipe, etc. Develop pricing policies, develop brand strategies that ensure coherence and alignment. Manage a team and ensure that capabilities and skills enhancement is a continuous process.
At Mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but as a thumb rule if you do not hear from us in 7-8 working days post applying for the role then the resume has not been shortlisted and would be kept on the database for other roles.
Look forward to a long term relationship…Mindfield…making a difference
Our Client is a leading FMCG company in the Middle East.