They would test you on your ability to segment and influence consumer groups. Deep diving into the existing experiences across different markets in the GCC + North Africa. Support the development of compelling loyalty programs for acquisition of new customers and retention of existing customers. Oversee the collection of research for the development of reward categories and levels designed and updated under customer needs. Coordinate with customer research team to understand key customer insights. Develop campaign proposals with the relevant departments and the Merchandising team. Recommending changes to ramp up for the customer journey, drive personalisation and performance, improve engagement rates. Deliver loyalty marketing and membership programs from concept to launch, Elevate the loyalty program into a best-in-class program, creating value for the customer. Develop test and learn strategies to optimize the business impact of marketing programs and campaigns including product affinity, channel affinity, cross-shopping, purchase path, life-cycle etc. Work on complex cross-functional projects and drive digital transformation. You would work closely with the consumer insights and analytics team to deliver value to the business. Manage strategic negotiations with external third-party agencies for ensuring the availability of the right partnerships for the implementation of effective and attractive retention and loyalty programs
6+ years of quality experience, a strong background in CRM, loyalty and marketing. Should have worked within an advanced retailer, QSR, travel- e-commerce organization. Digital experience with CRM, using Apps to drive customer behaviour. Experience managing, planning and executing CRM/loyalty programs with measurable outcomes.
The client is among the top tier in their line of business. They are pushing in new directions and that brings about the need to hire top talent in the loyalty arena.