The candidate would be responsible for managing all aspects of the company’s brand initiatives across digital media platforms such as creating, executing and controlling integrated digital marketing initiatives. Working closely with the local brand team on optimizing advertising impact, innovating ideas, compelling digital marketing concepts and implementing digital brand marketing campaigns in close collaboration with the brand team. Key priority would be to drive consumer engagement by activating ideas / concepts / products in the consumer electronics related business by utilizing and strengthening company’s own channels. You would also be developing and executing digital marketing ideas, development of content through various social media platforms to outreach the targeted consumers.
6+ years of experience with relevant Bachelors’ Degree in Marketing/Business Administration or equivalent. Prior experience in consumer electronics industry would be a plus point. Proven record of managing social media platforms. Excellent communication skills. Sound knowledge of web designs, digital participants in social media and of marketing and advertising trends and opportunities.
A global consumer electronics company.