Develop Integrated Business Plans recommendations and strategies in partnership with the Divisions and brand leaders & Customer & market knowledge team. Partner with the Customer & Market Knowledge team during the first phase of the business planning process to answer questions and hypothesis on how to drive the business via strong who understanding and who receptivity channel segmentation, ROI Bottoms up exercise. Act as the Interface and Single Point of contact from the Central Digital & Marketing Division with the brand. Expected to build knowledge, partner with the marketing directors and Managers to understand the key business questions. Follow Through with the Marcom team and other Divisions within the Digital division (Ecom, CRM, CS, Data Sciences) to bring plans to life in a customer centric OMNI channel approach & measure their impact in a databased approach.
You need to bring 5 to 6 years of quality brand management experience from FMCG or Telecom Segment Management.
Our client is a regional conglomerate that is looking for a customer-centric data-driven professional to lead on delivering the strategic insights to shape the individual and unique voice of each brand under their portfolio.