Job Title

Route to Market Development Director | Riyadh, Saudi Arabia | Consumer Goods

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Job Description

Our client: a known name in the consumer goods industry, is looking for a seasoned professional with deep experience in developing route to market.

Your role:

Sales Expertise: Your career journey should encompass diverse roles within sales, including field sales, and a successful engagement with prominent international modern trade customers. You should have demonstrated adaptability by transitioning across sales domains, such as category development and operations.
Change Catalyst: You thrive in challenging work environments, where you not only drive change but also uncover opportunities for both personal and company growth. Your potential should be evident in your readiness to take on senior Business Unit Sales roles as the next step in your career.


Route to Market Strategy: Take charge of developing a robust Route to Market plan for specific focus markets in the GCC region. Actively collaborate with business units to ensure achieving mutually agreed Key Performance Indicators (KPIs). Coverage Expansion: Ensure that all plans for expanding market coverage are not only agreed upon but also executed in accordance with predetermined milestones. Capture and document the identified benefits clearly. Capability Enhancement: Support initiatives aimed at improving distributor performance and effectiveness. This involves enhancing the capabilities of the traditional trade team across all levels within the business units. Additionally, focus on building capabilities within key business unit distributors Ambition: Collaborate closely with the leadership tema to fulfill the Route to Market ambition and plans outlined .

Key Accountabilities:

Coverage Expansion: Be responsible for delivering the coverage expansion plans that are established in the annual operating plan of the Business Units (BUs).

Sales KPI Improvement: Elevate the performance of sales Key Performance Indicators (KPIs) within the channel.

Capability Building: Take the lead in building the capabilities of the traditional trade team across all levels within the Business Units (BUs). Additionally, focus on enhancing the capabilities of key business unit distributors.

Performance Management: Actively support performance management and KPI tracking efforts. Be ready to take the necessary actions, conduct thorough reviews, and recommend changes that will optimize overall business growth within the distributor channel.

Experience: You should have a minimum of 12+ years of invaluable experience in the FMCG sector, particularly within blue-chip multi-national companies.

Managing Expectations: “At Mindfield, we strive for exceptional results, and we achieve this by understanding the needs of both our clients and candidates. We ask that you take note of our “must-haves” to ensure a successful application process. We look forward to building a long-term relationship with you. Mindfield – making a difference.”

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