Job Title

Marketing Manager | Riyadh, Saudi Arabia | Consumer Goods

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Job Description

Our client: An innovative new startup in the thriving consumer goods market, is seeking an experienced Manager of Brand Building to join their dynamic team in Riyadh. This is an exceptional opportunity to play a pivotal role in shaping the brand’s identity and market presence from the ground up.Your role: you will be at the forefront of establishing and nurturing the brand’s identity, reputation, and consumer engagement strategies. Your mission is to craft a compelling brand story and drive market success through strategic branding initiatives.

Key Responsibilities:

  • Brand Strategy: Develop and execute a comprehensive brand strategy that aligns with the startup’s vision and objectives.
  • Brand Identity: Create and maintain a distinctive brand identity, including logos, visuals, and messaging.
  • Consumer Engagement: Develop and implement consumer engagement programs to foster brand loyalty and advocacy.
  • Market Research: Conduct market research to understand consumer preferences, trends, and competitive landscapes.
  • Product Positioning: Define and refine product positioning strategies to maximize market share.
  • Content Creation: Collaborate with creative teams to produce engaging and compelling brand content.
  • Advertising and Promotion: Oversee advertising and promotional campaigns to increase brand visibility and reach.
  • Cross-Functional Collaboration: Work closely with cross-functional teams to ensure brand consistency and alignment with business goals.


  • Experience: A minimum of 8+ years of proven experience in brand building, preferably in the consumer goods industry.
  • Startup Mindset: An entrepreneurial spirit and a passion for driving brand success in a startup environment.
  • Creative Vision: Ability to think creatively and strategically to create a unique brand identity.
  • Market Insight: Strong understanding of consumer behavior, market trends, and competitive dynamics.
  • Communication Skills: Excellent written and verbal communication skills.
  • Team Player: Collaborative mindset with the ability to work effectively in cross-functional teams.
  • Adaptability: Flexibility to adapt to a dynamic and rapidly changing startup environment.
  • Bilingual: Proficiency in both English and Arabic is preferred.

If you are an experienced brand builder with a creative vision, an entrepreneurial mindset, and a desire to be part of an exciting startup journey in Riyadh, we invite you to apply. Join us in shaping the future of our brand and making a significant impact in the consumer goods market.

Managing expectations: “At Mindfield, we strive for exceptional results, and we achieve this by understanding the needs of both our clients and candidates. We ask that you take note of our “must-haves” to ensure a successful application process. We look forward to building a long-term relationship with you. Mindfield – making a difference.”

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