Our client is a leading distributor in the consumer goods industry with a strong presence in the country.
Your role: The selected individual will be crucial in driving the company’s business forward by overseeing all aspects of their operations within the assigned country. The primary responsibility of the Country Manager will be to manage a main principal, ensuring effective distribution and marketing of their products to maximize sales and profitability. The ideal candidate for this position will have a strong understanding of P&L management, modern trade, wholesale and retail van operations, joint business planning, and sales capability. He/She will manage the relationship with the main principal, act as the primary point of contact, and ensure alignment on business objectives, strategies, and targets. Monitoring and analyzing market trends, competition, and consumer insights to identify business opportunities and potential risks will be a key responsibility. The Country Manager will also manage the P&L for the assigned country, including budgeting, forecasting, and implementing cost control measures to achieve financial targets. Overseeing the modern trade, wholesale, and retail van operations to ensure efficient distribution, merchandising, and stock management will be essential. Collaboration with the marketing team to develop and implement effective marketing and promotional activities, building and maintaining strong relationships with key stakeholders such as distributors, retailers, and trade partners, and leading and motivating a high-performing sales team are critical aspects of this role. Regular monitoring and analysis of sales performance, market share, and other relevant KPIs, along with providing reports and insights to senior management, will contribute to the success of the business. Staying updated with industry trends, market dynamics, and regulatory requirements is necessary to ensure compliance and adapt the business strategy accordingly.
Must have : Bachelor’s degree in Business Administration, Marketing, or a related field. MBA is a plus. Proven experience in a similar role within the consumer goods industry, preferably on the distributor side. Strong understanding of P&L management, modern trade, wholesale, and retail van operations. Excellent analytical skills with the ability to interpret data and market trends to drive business decisions. Strong negotiation, communication, and interpersonal skills. Proven track record of successfully managing key accounts and building strong relationships. Strong leadership and team management skills are essential for the role.